You’ve probably heard the phrase “working ON your business” quite a bit. But what does that really mean? It’s easy to get caught up in the daily stuff, doing tedious stuff that seems urgent. Focusing on the bigger picture should be number 1 priority.
Let’s break it down.
First off, working ON your business means stepping back from the day-to-day and looking at the overall strategy and direction of your company. Instead of just fighting fires, you’re taking the time to assess what’s working, what’s not, and where you want to go next. It’s about being proactive rather than reactive.
An easy way to start this process is by setting aside dedicated time each week to reflect on your goals. Do you know what you want to achieve in the next 4 weeks, 6 months or the next year? Once you do, this can be broken down into a map that outlines your goal and what you need to do to get there. Having a clear vision will help guide your decisions and keep you focused.
Another aspect of working ON your business is investing in your own growth. This could mean taking courses, attending workshops, or networking with other entrepreneurs. Surrounding yourself with like-minded people can spark new ideas and provide insights that you might not have got from 'Dave down the pub'. Remember, the more you learn, the better equipped you are to move your business in the right direction.
Don’t forget to look at your systems and processes regularly. Are they still serving you, or do they need an upgrade? Streamlining operations can free up your time and resources, allowing you to focus on the vision and strategy of your business. Look for tools and technology that can automate routine and boring tasks and improve efficiency.
Lastly, work ON your business and ON YOURSELF! It’s all too easy to get caught up in the fog and lose sight of your personal life. Make sure to set time for self-care and a recharge. When you take care of yourself, you’ll be in a better mindset to make decisions and lead your business.
Working ON your business is about stepping back to focus on the bigger picture. Set clear goals, invest in your growth, evaluate your processes and prioritise your well-being.
